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Personal Branding DNA™
Today, personal branding has become a hot trend around the globe. Unfortunately, most of what is offered leads to trapping clients into a brand image that more than likely will leave them feeling frustrated and unfulfilled. Yet inside every person is a powerful voice that is their unique trademark, a personal brand that leads individuals to standing out authentically while claiming their significance in the world.
Personal Branding DNA™ is an exclusive in depth 1:1 coaching and facilitation program for aspiring, emerging and seasoned entrepreneurial leaders and social entrepreneurs who want to develop their distinct authentic personal brand and lead from their core identity and purpose. It is conducted via weekly telephone meetings over three to six months.
Pioneered by US personal branding strategist Genece Hamby in early 2001, PB DNA™ is a powerful and original methodology that allows individuals to identify and articulate their unique and authentic value in the world. It is the only program of its kind that architects a person’s personal brand from ground up based on their authenticity – that helps them find their true voice. It is unique because it approaches the challenge of being notable and distinct from an entire different starting place. It starts with the person and what is at their core.
Personal Branding DNA™ takes you to the essence of who you are. You discover what is genuinely unique about you, who you are meant to become through your life purpose and who you are meant to serve through your authentic voice. Your personal brand is identified through a dynamic strategic DNA process called F.A.C.E., which stands for Focus, Align, Connect and Excel. Each phase builds on the previous.
The Focus Phase helps you answer three critical personal brand questions:
What makes you distinctive? What makes you notable? What makes you authentic?
The Align Phase is the part of the process where you align your professional life with your personal life so there is no separation between the two. It aligns your personal brand identity with your personal brand image so you are deeply congruent and in-synch with the most powerful part of who you are and why you are here.
The Connect Phase helps you understand how you communicate and how you articulate your message to the world in a meaningful and authentic way.
The Excel Phase helps you excel in your personal brand development through building consistency and constancy into your personal brand every day.
To learn more about the program Click here to download the Personal Branding DNA™
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